The Magical Kenya Travel Expo (MKTE) has consistently offered a one-stop shop for travel companies and professionals to conduct business.
In it’s 9th year, MKTE has evolved and continues to engage and deploy the industry’s best practices to the overall benefit of the tourism industry and enrich the Kenyan economy. This year’s event is to be held from October 2-4, 2019.
As East Africa’s leading travel showpiece, The Expo has ensured that Nairobi and Kenyatta International Convention Centre (KICC) become the hub in travel business in Africa.
This is reflects in the huge number of visitors, buyers and the significant media coverage of the annual event.
It’s growth has not only been limited to trading off deals, but over recent times seen the avenues such as seminars and discussions and fora as part of the event to throw more light on responsible and sustainable tourism, the disruptive elements in changing the industry for better as well as conversation of issues confronting the industry.
Sustainability is key in every endeavor or business enterprise and the decision of the organisers’, the Kenya Tourism Board (KTB) and Onshow Solution, to involve the next generation of travel professionals in Kenya to play active part in the event is laudable.
From round table discussion of tourism’s trends and insights on how the sector can capitalize on technology to drive their business are some of the issues to be discussed.
KTB believes the introduction of the Expo has done a lot for the country’s brand equity especially in the travel trade globally.
“MKTE is becoming a must attend show for travel trade in the region and beyond. It is becoming popular and the we hope to attract more participation in the coming years’, says KTB Chief Executive Officer, Dr. Betty Raddier.