The Ole Gunnar Solskjaer effect has reportedly inspired an airline to launch a new route between Norway and Manchester Airport.
Scandinavian Airlines, usually known as SAS, reported a boom in English football in Norway as it announced the new direct service.
Bosses said there was a growing demand and a ‘tremendous interest’ in the Premier League, especially with fans’ favourite Solskjaer taking the reigns at Old Trafford last season.
The direct service from Stavanger, in the south west of Norway, to Manchester will operate all year round, with two departures a week.
The airline said it had ‘steadily expanded’ its direct services to Manchester in line with an increase in demand for trips to the British Isles and the interest in English football in particular.
The renewed success of Champions League winners Liverpool is also being referenced.
But Solskjaer’s appointment was said by the airline to be a major factor, with the Norwegian’s position said to be ‘inspiring’ fans in his home country.
The service will be operated with Boeing 737 aircraft, with the first departure from Stavanger set for November 8.
Torbjørn Wist, financial director at SAS, said Manchester United, Manchester City, Liverpool and Leeds United all have huge fanbases in Norway – and the airline was ‘responding to the great interest in English football’ by introducing the route.
Announcing the new route he said: “There is tremendous interest in English football and now SAS is creating additional opportunities for even more Norwegians to be able travel to see their favourite teams in action in the famous stadiums, in a way that is fast and convenient.
“We are the airline with the most flight connections between Scandinavia and Manchester. (Source: Manchester Evening News)