Home Travel “Brand Africa” to take centre stage as UN Tourism unlocks region’s potential

“Brand Africa” to take centre stage as UN Tourism unlocks region’s potential

“Brand Africa” to take centre stage as UN Tourism unlocks region’s potential |

The UN Tourism will bring together sector leaders to emphasise the importance of collaboration to unlock investment and growth potential across the region and to amplify the voice of “Brand Africa”.

The second edition of the Regional Conference on Brand Africa to be held at Livingstone, Zambia, on 22 July will further advance UN Tourism’s work supporting its Members from across the region in setting the direction of travel for the years ahead. Alongside Member States, the conference will also feature the participation of Affiliate Members from civil society and business, as well as other private
sector leaders.

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Promoting ‘Brand Africa’
‘Promoting Africa to Unlock Tourism Investments and the Sector’s Growth Potential’, emphasises
the importance of collaboration and innovation throughout the continent.

The conference will feature a Brand Africa Think Tank. This closed-door forum will bring together
top CEOs, National Tourism Organization general managers, and private sector stakeholders.
The focus will be on developing effective communication, marketing, and branding strategies to rebuild market confidence and reinvigorate tourism in the post-pandemic era.

This initiative aims to position Africa as a top global destination by highlighting the continent’s natural assets and cultural attractions.

Investment Session with a Focus on Zambia:
The conference will also include a session focused on global tourism investment trends, with a
particular emphasis on Zambia. This session will provide insights into sustainable development
opportunities and strategies to attract and secure tourism investments. Key points to be
discussed at the meetings include:

  • Sustainable Tourism Development Strategies
  • Enhancing Africa’s Global Tourism Competitiveness
  • Innovation in Tourism Marketing and Branding
  • Post-Pandemic Recovery Strategies for the Tourism Sector
  • Investment Opportunities and Challenges in African Tourism.
  • To conclude the conference, UN Tourism will launch its “Doing Business Guidebook for Zambia which offers insights and practical guidelines for sustainable development within Zambia’ tourism sector.

“Brand Africa” to take centre stage as UN Tourism unlocks region’s potential.

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