Travel disruption drives 2X growth in refund protection adoption this summer | As travel disruption reshapes traveller behaviour this summer, consumers are increasingly seeking greater flexibility and reassurance when booking their trips. New data from Protect Group, a leading provider of ancillary travel products, reveals that Refund Protect conversions for the company’s travel partners have nearly doubled, increasing from 14% to 27%.
The trend highlights a growing appetite among travellers to protect their bookings against unexpected disruption. Across Europe, the UK recorded the strongest momentum, with travel and transport partners significantly outperforming the wider portfolio. While overall Refund Protect adoption across UK partners declined slightly, purchases within the travel and transport sector increased by 56%, demonstrating stronger demand for added protection among travellers booking travel-related services.
France also recorded positive momentum, with Refund Protect conversion increasing by 26%, highlighting continued interest in flexible booking options across key European markets.
“Travellers are becoming more intentional about managing travel risk. Rather than changing their plans altogether, more people are choosing to protect the parts of their journey where disruption could have the greatest financial impact. Whether it is airport delays, operational disruption or simply the desire for greater flexibility, travellers increasingly see protection as an important part of the booking journey rather than an optional extra,” said Stephen Joyce, Global Strategy Lead – Travel & Tours at Protect Group.
Refund Protect: restoring confidence in the booking process.
The figures point to a clear shift in traveller priorities. Securing peace of mind has become a top priority for travellers planning summer trips. By protecting the parts of their journey that matter most, they are increasingly viewing Refund Protect as a natural and essential step in the checkout process.
“This reflects a structural shift in travellers’ behaviour and in how consumers perceive the inherent risks of booking travel. We anticipate this trend will continue to intensify in the coming years, driven by growing travel complexity, evolving regulatory frameworks, stricter entry requirements, and a persistently volatile global outlook,” said Joyce.
“As uncertainty continues to shape travel decisions, flexibility has become an expectation. Refund Protect, our flagship product, meets this need by reducing booking friction and giving travellers greater confidence to confirm their plans. Seamlessly integrated into the checkout flow of OTAs, airlines, hotels and ticketing platforms, it allows consumers to add refund protection to non-refundable bookings, providing financial peace of mind should unforeseen circumstances beyond their control disrupt their trip,” Joyce concluded.
Unlike other refund services, Refund Protect offers a 100% refund of the booking value, helping travel brands increase consumer confidence, improve conversion rates, and strengthen customer satisfaction in an increasingly uncertain environment.
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