Brussels and Tomorrowland outdoors aircraft with augmented reality in new livery | Brussels Airlines and Tomorrowland proudly present “Amare”, the newest Belgian Icon. Amare represents unity for people all over the world. The brand-new Airbus A320neo’s livery features augmented reality, a world-first. Both partners also ramp-up efforts to make the Tomorrowland-flights more sustainable.
During an event in Brussels Airlines’ Maintenance & Engineering hangar, the new livery was presented to media, guests, and employees. The new Belgian Icon is a tribute to the world-famous music festival Tomorrowland and demonstrates once more the Belgitude of Brussels Airlines, whereby the airline brings the world to Belgium and brings the best of Belgium to the world.
The design is a world premiere: Amare is the first aircraft to feature augmented reality in its livery as the bird comes to life when scanned through specific Social Media channels such as Instagram and TikTok. This feature provides The People of Tomorrow a first augmented storytelling behind the world-famous magical creature Amare, which symbolizes unity and transcending time and space. The whole design process of the livery took about 15 months and great attention has been given to details, from the feathers of the bird to the sparkles of the fireworks transitioning into the Brussels Airlines’ logo.
The Tomorrowland experience will of course continue inside the aircraft where passengers will enjoy the impressive sound system and special mood lighting in the cabin.
Exploring the world in a more responsible way
Both partners are aware of their environmental impact and have been working to reduce it over the past few years. The new Amare is the second brand-new A320neo (with registration number OO-SBB) having joined Brussels Airlines’ fleet in December 2023.
The neo emits up to 20% less CO2 and up to 50% less noise than its predecessors. The new Amare is thus a tangible example of how Brussels Airlines and Tomorrowland are aiming to reduce their ecological impact.
Furthermore, all Global Journey Packages Brussels Airlines and Tomorrowland sell together will from now on be Green Fares, which compensate the flight emissions with Sustainable Aviation Fuel (20%) and thanks to the investment into qualitative CO2-reducing programmes (80%). To top it off, Tomorrowland and Brussels Airlines signed an agreement to invest in the purchase of SAF to compensate the total carbon emissions of all party flights that will be operated.
First maiden flight
Amare will not only bring the festivalgoers to Tomorrowland but will be operating commercial flights as from 26 April 2024. It will leave on its “maiden voyage” on 26 April 2024 to Tenerife, at 1.20pm, flight number SN3781. Brussels and Tomorrowland outdoors aircraft with augmented reality in new livery (Source: Brussels Airlines )
